Our Process
From zero outbound to booked meetings in three weeks
No six-month hiring cycles. No ramp time. No SDR management. Just qualified conversations with your target buyers.
The Process
Four steps to predictable pipeline
- 1
Week 1: ICP + Signal Mapping
We define your ideal customer profile, map buying signals that indicate timing, and build a targeted prospect list. No generic databases — every name has a reason.
- 2
Week 2: Sequence + Infrastructure
We write personalized outreach sequences, set up dedicated sending infrastructure, warm up domains, and configure CRM integration. Everything is tested before a single email goes out.
- 3
Week 3: Launch + Live Outreach
Campaigns go live. We send personalized outreach triggered by real-time signals, handle every reply, qualify interest, and book meetings directly onto your team's calendar.
- 4
Ongoing: Optimize + Scale
Weekly reporting on reply rates, meeting quality, and pipeline contribution. We A/B test messaging, refine targeting based on what converts, and scale the channels that work.
Common Questions
Frequently Asked Questions
How is this different from a lead gen agency?
Most lead gen agencies sell you a list of names or run mass email campaigns. We operate as your dedicated outbound function — prospect research, personalized outreach, reply handling, and meeting booking. The deliverable isn't leads. It's qualified meetings on your calendar.
What counts as a 'qualified meeting'?
We define this with you during onboarding. Typically: the prospect matches your ICP, has confirmed interest in a conversation about the problem you solve, and shows up to a scheduled call with your AE. We don't count no-shows or unqualified curiosity calls.
Do you work with my CRM?
Yes. We integrate with HubSpot, Salesforce, Pipedrive, and most major CRMs. Meeting notes, prospect context, and engagement data sync automatically. We also provide Slack notifications for real-time updates.
What industries do you work with?
B2B companies with deal sizes between $5K and $100K — typically SaaS, professional services, agencies, and tech-enabled services. If your buyer is a business decision-maker and your sales cycle involves a discovery call, we can likely help.
Is there a minimum commitment?
No long-term contracts. We recommend a 90-day pilot to give the campaigns time to optimize, but billing is month-to-month and you can cancel anytime.
How do you handle email deliverability?
We set up dedicated sending domains separate from your primary domain, run 14-21 day warmup sequences, monitor sender reputation daily, and cap send volumes to protect deliverability. Your main domain is never at risk.
What happens to prospects who aren't ready yet?
They enter a nurture sequence. We re-engage them when new signals appear — leadership change, funding event, or job posting — so no prospect is wasted. Most of our second-touch meetings come from prospects who said 'not right now' three months earlier.
See if signal-based outbound fits your business
30 minutes. No pitch deck. Just an honest conversation about your pipeline and whether we can help.